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How to avoid an expensive copywriting mistake
After reading Tuesday’s post, Amanda emailed me with a great question. Here’s an excerpt: […] “I often see you recommending the use of professional copy writers. This can cost a few hundred dollars...
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Marketing Tip: Sell them ideas!
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve...
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How to create marketing that people will believe
One of the most important questions in business, is this: “Why should a prospective client [or customer] trust me?” Here’s why that question is so important. Trust and belief Unless people believe...
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How to get people to respond to your marketing, in just 2 steps!
Are you tired of prospective clients or customers, who don’t get back to you when they say they will? If you are, then the following short post is just for you. The biggest lie in business When that...
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The huge marketing problem that no one talks about
I was in a coffee shop earlier, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him....
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2 Powerful tips from marketing that stinks!
I’d like to share an example of shockingly bad marketing with you today. In fact, you could say this marketing stinks! However, there are 2 great lessons to learn, which you can apply directly into...
View ArticleWhat everybody ought to know about The Small Print
Have you noticed something about the small print we find in marketing and on packaging? The small print is small for a reason They don’t really want us to read it! It almost always tells us that the...
View ArticleHow to create marketing, which people WANT to receive!
Maybe one of the most important questions in marketing, is this: Would people miss my marketing, if it went away? If the answer is no, then your marketing is simply adding to all the noise out there....
View ArticleA tested, proven way to attract more sales leads
Today, I want to help you attract more high quality sales leads and referrals, with a tested and proven idea. I need to start by asking you an important question: How easy is it for people to describe...
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How to avoid wasting money on advertising
Here’s how to avoid a common advertising mistake, which loses small business owners a fortune. Who (not how many) are you reaching? The next time you are thinking of advertising, remember that the...
View ArticleWhat everybody ought to know about being boring!
I received a spam email earlier. A PR company decided to send me a press release, to announce that a camera maker was going to sponsor an event. They wanted me to write about it. No one cares The thing...
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What every business owner needs to know about promises
Have you ever seen a business, which markets itself as being average? No, neither have I, yet that’s exactly what most businesses are. Instead, businesses are marketed as offering great, amazing or...
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You won’t believe how useful this copywriting tip is!
Here’s a great copywriting tip, to help you improve the effectiveness of all your marketing messages. Words and feelings Professional copywriters understand the importance of selecting the correct...
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3 Tips to help you get massively better sales results
Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages. Let’s go! 1. Get your message right No matter how great your...
View ArticleThe secret to marketing that spreads AND sells!
I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire...
View ArticleYour headlines are promises, which your content needs to deliver
Using sensational headlines, to get people to open emails or read content, is a super-fast way to lose the trust and respect of your marketplace. People hate being taken for a fool If the content of a...
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Getting less traffic from Google? Here’s why it may not matter soon
If you’re one of many business owners experiencing a drop in search traffic from Google, here are 3 important changes you need to know about. I’m also going to explain why I believe Google search...
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A Content Marketing tip your competitors don’t want you to know
Here’s a quick Content Marketing tip, to help you improve the effectiveness of all your marketing material. Content Marketing and speaking their language One of the cornerstones of effective...
View ArticleNo more in-post ads
This is just a very quick announcement. I tried a brand new advertising idea a couple of months ago, here on Jim’s Marketing Blog. The idea was to allow readers to have a small ad inserted into the...
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How a Special Offer went badly wrong
It’s possible for a special offer to go spectacularly wrong, if you fail to look at the offer from the customer’s perspective. Allow me to explain. Messages and subtext My wife received an offer from...
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