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You won’t believe how useful this copywriting tip is!
Here’s a great copywriting tip, to help you improve the effectiveness of all your marketing messages. Words and feelings Professional copywriters understand the importance of selecting the correct...
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What every business owner needs to know about promises
Have you ever seen a business, which markets itself as being average? No, neither have I, yet that’s exactly what most businesses are. Instead, businesses are marketed as offering great, amazing or...
View ArticleWhat everybody ought to know about being boring!
I received a spam email earlier. A PR company decided to send me a press release, to announce that a camera maker was going to sponsor an event. They wanted me to write about it. No one cares The thing...
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How to avoid wasting money on advertising
Here’s how to avoid a common advertising mistake, which loses small business owners a fortune. Who (not how many) are you reaching? The next time you are thinking of advertising, remember that the...
View ArticleA tested, proven way to attract more sales leads
Today, I want to help you attract more high quality sales leads and referrals, with a tested and proven idea. I need to start by asking you an important question: How easy is it for people to describe...
View ArticleHow to create marketing, which people WANT to receive!
Maybe one of the most important questions in marketing, is this: Would people miss my marketing, if it went away? If the answer is no, then your marketing is simply adding to all the noise out there....
View ArticleWhat everybody ought to know about The Small Print
Have you noticed something about the small print we find in marketing and on packaging? The small print is small for a reason They don’t really want us to read it! It almost always tells us that the...
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2 Powerful tips from marketing that stinks!
I’d like to share an example of shockingly bad marketing with you today. In fact, you could say this marketing stinks! However, there are 2 great lessons to learn, which you can apply directly into...
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The huge marketing problem that no one talks about
I was in a coffee shop earlier, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him....
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How to get people to respond to your marketing, in just 2 steps!
Are you tired of prospective clients or customers, who don’t get back to you when they say they will? If you are, then the following short post is just for you. The biggest lie in business When that...
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How to create marketing that people will believe
One of the most important questions in business, is this: “Why should a prospective client [or customer] trust me?” Here’s why that question is so important. Trust and belief Unless people believe...
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Marketing Tip: Sell them ideas!
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve...
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How to avoid an expensive copywriting mistake
After reading Tuesday’s post, Amanda emailed me with a great question. Here’s an excerpt: […] “I often see you recommending the use of professional copy writers. This can cost a few hundred dollars...
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